Free Tool
What Is a New Customer Worth to You?
Before you spend a dollar on marketing, run this number. Put in your average job value and how many jobs you'd take. The tool shows what a modest increase in calls is worth over a year. It works on your phone — because you're probably in your truck.
Run the Numbers
Put in your average job value, how many jobs you take a month, and your close ratio — the share of calls you actually turn into jobs. Then drag the extra-calls slider to see what a modest increase in calls is really worth over a year.
Not every call becomes a job. Be honest — most trades close somewhere between 30% and 60%.
Potential Annual Revenue Increase
$28,800
That's 8 extra calls a month at a 40% close rate — about 3 extra jobs a month at $800 each, over a year.
Now you know what a few extra calls are worth — once you close them. The question is what it's worth spending to get them.
Know the number
Most trades guess what a customer's worth and guess wrong. Run the real number.
Decide what to spend
If a customer's worth $1,600 and a call costs $20, spending to get the call is a no-brainer.
Stop being cheap
Once you know the math, you stop being afraid to spend on the thing that fills the schedule.
Get the Calls to Make This Happen
You know what a few extra calls are worth. Now let's look at what's keeping them from ringing.