The Playbook
Learn First. Decide for Yourself.
Most contractor marketing agencies are sales pages with a blog bolted on. Ours teaches first and sells second. Read these and you'll understand why each piece matters — even if you never hire us.
What a Google Business Profile Is (and Why It's the First Thing to Fix)
Your Google Business Profile is the free listing that shows up on the map when someone searches your trade in your town. It's the single most important piece of your online presence — and most trades have it half-done.
Read itWhy Your Website Has to Load Fast on a Homeowner's Phone
Your customer isn't on a jobsite. She's in her kitchen with a broken water heater, on her phone, picking who to call right now. If your site is slow, she's gone — and she's calling the next guy.
Read itHow Google Ads Actually Work for a Local Trade (and When They're a Waste of Money)
Google Ads can be the fastest way to get calls — or the fastest way to burn money. The difference is whether you're set up for the right searches and the wrong ones.
Read itHow to Get Reviews Without Being Awkward About It
Reviews are the thing that wins you the next job. Most trades hate asking for them. Here's how to ask so it doesn't feel weird — and actually works.
Read itWhy a Real Email Address on Your Own Domain Makes You Look Established
Yourname@gmail.com on the side of your truck tells people you're a hobbyist. You@yourbusiness.com tells them you're the boss. It costs almost nothing and it's a 10-minute fix.
Read itWhat's a New Customer Worth to You? (And How to Use That Number)
Before you spend a dollar on marketing, you need to know what a customer is worth. Most trades guess — and guess wrong. Here's how to figure it and how to use it.
Read it5 Quick Wins for Your Google Listing in Under an Hour
Five things you can fix on your Google Business Profile right now, in less time than it takes to drive to the supply house.
Read itHow to Tell If Your Google Ads Are Actually Working
Clicks feel like progress. They're not. Here's the one number that tells you whether your ads are paying for themselves.
Read itHow to Write a Service Page That Actually Ranks
People search the problem, not your trade. A service page built around what they type is how you show up instead of the other guy.
Read itThe One Text Message That Doubles Your Reviews
Most trades ask for reviews the wrong way and get almost none. Here's the one text that actually works — copy and paste.
Read itWhat a Good Cost Per Lead Looks Like for a Trade Business
There's no universal 'good' cost per lead — it depends on what a customer's worth to you. Here's how to figure out yours.
Read itGet a Free Look at Your Online Presence
Tell us your company, your trade, and your town. We'll look at your Google listing, your site, and your reviews — and tell you straight what's costing you calls. No charge, no pressure.