Fix these five and you'll get more calls by tonight
You don't need to hire anyone to do these. Pull out your phone, open your Google Business Profile, and knock them out.
1. Check your hours
Wrong hours are the #1 reason a listing loses calls. If you work weekends, say so. If you answer after hours, add a note. People call the listing that says "open" — not the one that's blank.
2. Add five real photos
Your truck. Your crew. A finished job. A job in progress. Your trailer. Five photos takes five minutes and beats a listing with two blurry ones.
3. Fix your categories
"Plumber" is a start. "Emergency plumber" gets you the 2am calls. Add every category that's actually true — Google uses them to match you to searches.
4. Set your service area
List every town you'll drive to. People search "[trade] [town]" — if you're not listed for their town, you don't show up.
5. Write one post
Google lets you post updates. Write one: "Just finished a [job] in [town] — taking on new work." It tells Google you're active and it shows up on your listing.
That's it
Thirty minutes, no money, more calls. Do this before you spend a dollar on anything else.