Marketing for General Contractors
Marketing for General Contractors
New builds and big renos. Buyers research hard and compare everything.
What It Means for General Contractors
General contractors compete on reputation more than any trade. People will read a dozen reviews, check your license, look at past projects, and call references before they ever call you. A thin online presence doesn't just lose leads — it kills deals you already had. Your presence has to look like the business you are.
What Customers Search For
- "general contractor [town]"
- "home builder [town]"
- "custom home [town]"
- "addition contractor [town]"
- "construction company near me"
People search the problem and the town, not just your trade. Your site and listing need to match what they type.
What a Good Setup Looks Like
- A portfolio of completed projects with photos and scope
- License, insurance, and any certifications visible on the site
- A Google listing with project photos and a complete service list
- Reviews that mention project management, communication, and on-time delivery
The Mistake That Costs General Contractors the Most Jobs
A presence that doesn't match the size of your work. GCs compete on reputation — a thin online presence kills deals you already had.
Truck-side takeaway
For general contractors, the difference between the job going to you or the guy across town is mostly your Google listing, your photos, and your reviews. Fix those first. Everything else builds on top.
Get a Free Look at Your Online Presence
Tell us your company, your trade, and your town. We'll look at your Google listing, your site, and your reviews — and tell you straight what's costing you calls. No charge, no pressure.